AGEVITY represents the first national platform for dialogue between companies, educational institutions, research institutions, and citizens, aimed at developing a shared vision of the longevity economy in Italy, promoting and enhancing innovations, projects, products, and services to ensure longevity in today’s and tomorrow’s society.
A flagship project of the Silver Economy Network, the first Italian network with a potential pool of over 150,000 companies—dedicated to companies that develop innovative solutions and services for longevity, born with the objective of incentivizing the development of alliances and common projects between companies, and promoting the value chain at a national and international level.
The network was born in 2019 under the auspices of Assolombarda, the association of the Confindustria system that represents about 7,000 companies of every size, national and international, producing goods and services in all sectors of the economy.
La salute e il benessere sono centrali nello sviluppo di una vita sana e longeva. This is why, in a growing society, it will be increasingly important to identify tools and policies that favor the increase of years lived in good health, promoting prevention, care, nutrition, and accessible movement for all generations.
The increase in life expectancy favors the development of a new demand for services connected to leisure time, including those related to the tourism sector; in a society whose average age is advancing, it is increasingly important to think about developing an offer that can meet the demands of multiple age groups, and activate opportunities for young and old alike.
The increase in life expectancy leads to a change in needs and social dynamics, prompting Public Administrations to develop new policies; the same applies to companies, citizens, and their families, who can play a fundamental role in promoting lifelong learning and developing welfare increasingly aligned with the needs of the corporate population, from the youngest to the seniors.